Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.
By John Jantsch
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.
A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.
Weblogs allow you to create content and contact…and that is what your clients crave more than anything.
If you’ve been following along and gone through the process of market research, keyword research and site building, you now should have a working website. So what’s next?
Well, next is traffic generation or promotion. More specifically, driving targeted traffic (visitors) to your site. There are many ways to attract targeted visitors to your site, but in this section I will discuss five methods that you MUST use.
