By John Jantsch

If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact…and that is what your clients crave more than anything.
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Free back links is probably one of the easiest ways to significantly improve your Google Page Rank without spending any money. By investing some of your time, you can literally get backlinks from thousands of websites – many of them authority sites that can pass their value down to your page rank.

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No SEO professional would deny that SEO tools makes life easy.  Right from keyword research to making reports after an SEO program, SEO tools are needed at every step of running a search engine optimization campaign. Here are some SEO tools that you must have in order to run an SEO campaign:

1. Ranking Tools: Google Rankings, Yahoo Search Rankings and Alexa Page ranking tools are ranking tools you can consider.
2. Page Rank Tools: you can use Page Rank Tool to check the Page Rank of websites. It will query and return Google Page Rank values for submitted URL from various Google datacenters.
3. Keyword Suggestion tools: Keyword research is the first step to every SEO campaign. A keyword research tool is a must have. Google Adwords Keyword tool, Google suggests and Search term researches are valuable ones.
4. Domain Dossier: investigates domains and IP addresses.
5. IP Address report: checks for a duplicate Class C block or Class C subnet IP address in a list of websites, these can be either hosted affiliate and internet marketing sites or potential reciprocal link exchange partners.
6. Link popularity checker: is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.
7. Backlink Check Tool: is a tool is to check your backlinks and the anchor text used in those backlinks.
8. Cache.it: besides searching and finding cache pages, it also gives a graphic view of the results over a period of time.
9. Copyscape: looks for copies for your page on the web.

Atom & RSS Feed Validator: is a validator for syndicated feeds. It works with RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, 1.1, and 2.0. It also validates Atom feeds.

Keyword research is valuable because it’s a way to learn how your users search for information. Keyword research can also give you a better understanding of the subject your website will be about.
When doing keyword research there are a few basic ideas to understand:

• Singular vs. Plural—Search engines and keyword research tools handle singular and plural terms differently.
  Apple will return different search results than Apples. Understand how your research tool displays and reports singular and plural terms.
• Word Order and Prominence—The order of the words that are typed into a search box matters, as does the order of the words on a page.
  Macaroni and cheese has slightly different results than cheese and macaroni.
  Some keyword tools will always list words in alphabetical order, something you should be aware of when doing your research.
• Head Keywords—Head keywords are usually short one or two word concepts that can have a wide range of meanings. They have a high volume of searches, but the variety of possible meanings makes it difficult to know what the user was actually searching for.
  An example of head keyword would be golf. Was the searcher looking for shoes, clubs or places to play golf?
• Long Tail Keywords—These are multiple keywords (at least four or five words). These keywords are very specific and signal a clear intent on the users part.
  An example of tail keyword would be Mens black Nike golf shoes.
• There is a wide range of keywords falling between the head and tail.

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You can earn extra cash through the referral program. Refer friends and family and qualify to make $5.00 for every person who signs up through your link.

Make $10.00 each after your tenth referral. Just copy and paste a link or banner to your email or website and start cashing in!

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