A New, $99 Console Called OUYA Is Real and Radically Different From Xbox, PlayStation and Wii. OUYA was created in 2012 by Julie Uhrman, a video game industry veteran who saw an opportunity to open up the last closed game platform – the TV. Julie and an initial team of game developers and advisors brought the concept to life, with the help of Yves Behar and fuseproject, and took OUYA to Kickstarter in July 2012.
It became one of the most successful Kickstarter projects ever, with tens of thousands of backers pledging to help bring OUYA to life.





