Monthly Archives: September 2009
3 big mistakes when building free back links
| September 28, 2009 | Posted by admin under Make Money Online, SEO |
Free back links is probably one of the easiest ways to significantly improve your Google Page Rank without spending any money. By investing some of your time, you can literally get backlinks from thousands of websites – many of them authority sites that can pass their value down to your page rank. more
Top 10 SEO Tools you must have
| September 28, 2009 | Posted by admin under SEO |
No SEO professional would deny that SEO tools makes life easy. Right from keyword research to making reports after an SEO program, SEO tools are needed at every step of running a search engine optimization campaign. Here are some SEO tools that you must have in order to run an SEO campaign: Ranking Tools: Google Rankings, Yahoo… more
Keyword Research
| September 9, 2009 | Posted by admin under SEO |
Keyword research is valuable because it’s a way to learn how your users search for information. Keyword research can also give you a better understanding of the subject your website will be about. When doing keyword research there are a few basic ideas to understand: Singular vs. Plural—Search engines and keyword research tools handle singular… more
When doing keyword research there are a few basic ideas to understand:
- Singular vs. Plural—Search engines and keyword research tools handle singular and plural terms differently.
Apple will return different search results than Apples. Understand how your research tool displays and reports singular and plural terms. - Word Order and Prominence—The order of the words that are typed into a search box matters, as does the order of the words on a page.
Macaroni and cheese has slightly different results than cheese and macaroni.
Some keyword tools will always list words in alphabetical order, something you should be aware of when doing your research. - Head Keywords—Head keywords are usually short one or two word concepts that can have a wide range of meanings. They have a high volume of searches, but the variety of possible meanings makes it difficult to know what the user was actually searching for.
An example of head keyword would be golf. Was the searcher looking for shoes, clubs or places to play golf? - Long Tail Keywords—These are multiple keywords (at least four or five words). These keywords are very specific and signal a clear intent on the users part.
An example of tail keyword would be Mens black Nike golf shoes. - There is a wide range of keywords falling between the head and tail.
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